One of the great things about the Atlanta Falcons new home, Mercedes-Benz Stadium, is the throwback concessions prices.
The menu and pricing model will be in effect for Atlanta Falcons and Atlanta United games, as well as major events at Mercedes-Benz Stadium including the Chick-fil-A Peach Bowl, SEC Championship Game, the College Football National Championship (2018) and the NCAA Men’s Final Four slated for 2020. The pricing and product offerings will be the same for concerts, conventions and other special events booked at the stadium.
Falcons owner Arthur Blank said he authorized the low prices in an effort to better accommodate the fans. “We focused from the beginning on building a unique fan experience at Mercedes-Benz Stadium with a goal of helping those who visit to leave the stadium with great memories shared with family and friends, not aggravation and frustration about their experience. We have listened to the concerns of the fans on the food and beverage experience and have responded to those concerns in a way that honors our commitment to providing the best possible fan experience at our events.”
Other food and drink highlights include:
• More than 670 concession points-of-sale
• Self-service soda refill stations away from the concession stands (to increase speed, shorten lines)
• Increased on-site kitchen and cooking capacity to ensure freshness, quality and speed of service
• Whole-dollar pricing for ease and efficiency