Burger King Testing "Impossible Whopper"

A major U.S. burger chain wants to win over vegetarians.

Burger King is testing out a spin on its famous whopper.

The 'Impossible Burger' is plant-based and will be tested out at 59 locations in and around St. Louis.

If all goes well... The veggie burger could be rolled out nation-wide.

The Impossible Whopper has less calories that the original beef-based burger, and it's also low in cholesterol and has zero trans fat.

It'll cost about a dollar more.

Burger King's Chief Marketing Officer tells The New York Times his team struggled to differentiate between the veggie burger and the beef burger.

News Radio 540 · Columbus' News Radio 540

Listen Now on iHeartRadio

outbrain pixel