Three hours... That's how long Coca-Cola says it took for its new subscription service to sell out.
"The Coca-Cola Insiders Club" launched Monday.
The club gives members the chance to taste some of 20-plus new drinks coming in 2020 without waiting for them to hit stores.
People could select from two payment options for a six-month membership.
The first option charged $10 a month.
The second was $50 prepaid with one month free.
Coke was only offering 1,000 memberships.
The company says people can join the wait-list to be notified when more subscriptions open up.